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It is produced from the reddish pulp which surrounds the seed of the achiote. This shrub has shiny heart-shaped leaves, sometimes with reddish veins. It is said that its attractive pink flowers were what attracted people and made it popular. The fruit is like a capsule with prickly red spines. After it is ripe, this pod is split in half within which about 50 or so seeds are held encased in a red pulp. This pulp is used as dye products. It is also used in cosmetics and textile manufacturing. The Central and South American natives use the seeds to make body paint and lipstick. For this reason, the achiote is sometimes called the lipstick-tree."}